We are just beginning to finalize our speakers for this event. Please check back soon for a full list of speakers.

Keynote Speakers

Dennis Yu

Dennis Yu is the Chief Technology Officer of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also an author at InsideFacebook and AllFacebook. Dennis has held leadership positions at Yahoo! and American Airlines.  He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.

Additional Speakers

Shannon Paul – VP Social Media, 53 Bank

Shannon Paul is vice president and Social Media Strategist for Fifth Third Bancorp, responsible for the Company’s social media strategy and its integration into many areas of the business including marketing and customer service. She has a strong background in leading successful social media efforts within highly regulated companies including Blue Cross Blue Shield of Michigan and the online division of PEAK 6, a privately held financial services company.

Her experience includes digital marketing and communications, strategic leadership with an emphasis on social media and word-of-mouth marketing campaigns. She has experience managing every aspect of a corporate social media presence including blogs, interactive web and mobile content and platform selection, community management, web and social media analytics reporting and data analysis as well as SEO (search engine optimization) and SEM (search engine marketing) strategy.

Eric Wellinghoff – VP Marketing, Nehemiah Manufacturing  Company

Joe Robb – Digital Marketing Director, SparkPeople

Dan Okeeffe – President, O’Keeffe PR

Dan O’Keeffe is an experienced writer, editor, marketer, public relations professional, project manager, and website strategist with nearly 20 years experience in industries ranging from technology, professional services, pet products, consumer products, economic development, finance, legal, restaurant and hospitality, and Internet development.

Nathan Engels – Sr. Marketing Strategist, Northlich

Host for the Day

Krista Neher, Bestselling Author, International Speaker and CEO of Boot Camp Digital

Krista Neher is the CEO of Boot Camp Digital, author of the bestselling Social Media Field Guide, Visual Social Media Marketing and the textbook Social Media Marketing: A Strategic Approach and an international speaker.  Krista is a social media pioneer, having run one of the first successful corporate Twitter accounts – before social media was even a recognized phrase.  Krista has over 10 years of branding and marketing experience, working with companies like Procter & Gamble, GE, Macy’s, Google and the United States Senate and has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Mashable and the Associated Press.  Krista is passionate about social media and created one of the first accredited social media certification programs in the world.